Your product development destination.

Each year, US consumers spend over $1.7 trillion dollars on food and beverage. That’s Trillion — with a “T.”
What’s more, over 20,000 new food and beverage products are introduced into the US market every 12 months.
And yet… about 90% of them, each year, fail.
At Sensapure Flavors, we want to help you be the 10%.

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The Five Product Development Stages

The team at Sensapure has been dreaming up, formulating, flavoring, testing, and helping to manufacture new and innovative products (that have gone on to be category leaders) for almost 20 years.

Our process is proven, efficient, scalable, and ready to work on your next innovation.

Most new product development efforts will pass through the following 5 stages.

Share your dream with us.

Your best-selling products may be ready for a line extension of new flavors; or perhaps a pivot into a promising new delivery system. Maybe you’ve got an idea that has been kicking around for years, and the time is right… whatever stage your dream is at, Sensapure can give shape and substance to your big idea, bringing it into the world. A dream well shared is a beautiful thing. With an agreement that would include the scope of the project, timelines, and cost estimates, we are ready to make your dream a reality. Share your dream with us.

Target Audience Personas

A detailed description of who will love this product is the best place to start. Knowing what your target audience values and what problems they are trying to solve will help you make the right decisions along the product development journey.

Functional Profile

Creating the right mix of functional benefits is key. Delivering an “on-brand,” functional food or beverage product requires coordination of all the moving parts. Sensapure has been there and done that.

Active Ingredient Mix

Choosing the best combination of active ingredients to deliver on your label claims or product story comes next. A mix of innovation and proven efficacy is always a good call.

Customer Experience

Deciding what kind of experience your product will deliver is key. It impacts much more than flavor. Understanding what your customer expects and will experience with your product will influence everything from flavor systems to packaging.

Competitive Set

Knowing as much as possible about your competitors will sharpen your product design. Let us assist with SWOT analyses, positioning grids, comparison studies. We can help.

Feasibility

Some great ideas are harder to launch than others. Sensapure can assist with reviewing market trends, growth projections, price and margin forecasts can help determine if your product will fly.

Formulate for success.

What does this dreamy beverage have in it? Not all proteins are the same. And there are millions of combinations of vitamins, amino acids, and minerals. You have a vision, let’s make it real.
With your Partnering Manager and Product Development Teams assigned, we’ll start creating and evaluating possible base formulations.

Creating an effective, safe, and scalable formula is critical for beverages and functional food products.

Knowing how your various active ingredients will interact with each other, the manufacturing process is key. Creating a product base that delivers on ingredient and label claims takes work.

Decide On Label Claims

Ensure Beverage Stability

Select / Quality All Active Ingredient Suppliers

Determine Optimal Ingredient Levels

Understand Manufacturing Process

Tasty!

With the possible exception of Tequila, the only food and beverage products we buy — and keep buying again and again — are those that taste good. Or at least taste better than any of the alternatives. Taste matters. In fact, every survey that the International Food Information Council Foundation has carried out to date has confirmed this, and in the most recent survey, 88% of those surveyed stated taste as their primary reason for buying a product.

We understand that consumers also want all sorts of other attributes in their food and beverages. And some of those “functional foods” or “added ingredients” don’t taste all that great. Sensapure’s extensive experience in flavoring some of the most hard-to-flavor active ingredients mixes really shines here.

Need a non-caloric, natural sweetener to work with plant-based proteins and organic flavors? No problem.

See Our Tasty Flavors

Sweetening

Some best-selling products use Sucralose, others use a dash of cane sugar, and some go full non-caloric, all-natural. There is no one right answer. But if you really know your customer, you will also know your sweetening options

Acid Level & Mouthfeel

Taste is so much more than just a “flavor.” Building the taste experience incorporates flavor with texture, temperature, sweet and sour notes, etc

Active Ingredient Mix

Sure, you could make it a Strawberries and Cream… or… you could go with, “Key Lime Habanero. Life is short, some products should walk on the wild side.

Customer Experience

From all natural colors to shockingly vibrant hues… what does your coloring system say about your product?

Testing, testing, testing.

While folks building houses like to brag that they “Measure twice, and cut once,” they’ve got nothing on Sensapure Flavors. We know that consistent and thorough testing and measurement at each step of the process are needed to assure a consistently amazing finished product that passes all the tests. From sensory evaluations along the way, through the claim and label verification, to stability and shelf life testing — We’ve got this covered.

This is where our flavor and product development teams scale up your formulation for a production-ready run.